Client Wins
Esther’s Fabrics
“Esther’s Fabrics had its best year in 5 years increasing sales by 20% and profit margins by 2%.”
Scope
Re-brand
Shopify website design and development
Digitizing 1200 SKU inventory of retail products
Marketing funnel from Google, Facebook, and Instagram ads through digital buying experience
Weekly managing of ads through meta ads manager
Photography direction for the landing page
Graphic design of seasonal landing pages
Story
When I started working with Esther’s Fabrics, they wanted to level up their website and the digital buying experience. They were working with a small web development company that was not very quickly responsive to their needs, and their site was outdated and did not match the caliber of their in store experience.
We started by diving into the rich history of Esther’s Fabrics as the oldest, woman-owned fabric store in the Pacific Northwest.
We created a new logo family and color palette and replaced the signage in the shop. Even that revamp was noticed and appreciated by many regular customers.
The Meta and Google ads brought an influx of new customers to the site and we noticed an immediate uptick in online sales. The first 4 months after the project started were the best months they had had all year long.
Esther’s Fabrics had its best year in 5 years increasing sales by 20% and profit margins by 2%.
They also received the Best of Bainbridge award for the Specialty Shop category in 2023.
Bainbridge Christmas Lights
Just 3 months from brand inception, BCL…
ranked on the front page of google on top 10 keywords
has a 10% conversion rate from google ads
has a 3.9% conversion rate of highly qualified leads on meta through just organic growth marketing + daily posting
Scope
Logos, Colors, Fonts
Website
Ad strategy and execution
Marketing Strategy
Signage
Organic growth marketing
Social media ad strategy and content creation